Yellow Dude

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Yellow Dude

How do you encourage kids to save money and learn about boring stuff like finances? Well, you introduce them to Yellow Dude of course! Yellow Dude is our traveling mascot that knows a lot about saving money, setting goals, and watching the interest grow!

About Yellow Dude

Yellow Dude is, of course, yellow and has just a few squiggling hairs on the top of his head. He loves sunny days but saves for the rainy ones. His favorite day of the week is Sunday because he can spend the whole day with his family and friends having fun. He loves lemon drops and yellow M&Ms but wishes they had an "H" on them instead of "m"s. The best part about Yellow Dude is that he has a warm heart. He loves to help people reach their dreams by making the right choices.

Did you see that?

Yellow Dude is always on the run. You may see him waving out the back of the Heritage car, charming his fans at parades, or hanging out with kids at the local branch. He is also a huge fan of the Madison Mallards baseball team! Come summer time, you'll find Yellow Dude at home games, passing out prizes, posing for photos ops with the kids, and racing around the track with "Maynard G. Mallard". Don't be surprised to see him giving a thumbs up to kids in your neighborhood.

Follow the Dude

Yellow Dude is so popular when he travels that he is developing his own Facebook photo album. Soon you'll be able to have your picture with the Dude posted on the Heritage facebook site.